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Why Brand Recognition Is Important In 2022
There are several reasons why brand recognition is important. For example, color raises brand recognition by 80%. The use of colors in...
Apr 22, 20226 min read
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Strategic Branding For A Restaurant | Your Best Customers
In this example, let's cater to a mid-40s man or woman who works in a professional capacity (maybe even a C suite type of job), who works ve
Oct 6, 20215 min read
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Branding For Photographers | The Perfect Exposure!
In this example, we'll be serving a small business that wants staff pictures that assume professionalism in a fun, light-hearted environment
Oct 1, 20213 min read
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Strategic Branding For Construction Companies | Build Something Memorable
In this example, we'll be serving middle-aged couples approaching retirement, who want a simple but elegant home.
Sep 29, 20214 min read
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Strategic Branding For Real Estate Agents | Stand Out During Harsh Times
This is for a younger couple, professionals, first-time homebuyers, who work long hours and have no idea of the home buying process.
Sep 28, 20214 min read
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Strategic Branding For A Graphic Designer | A Golden Opportunity
As a graphic designer, I want to focus on creating designs for clothing companies/clothing brands.
Sep 27, 20213 min read
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Strategic Branding For A Coffee Company | Tap into a unique market
It's for the 35-year-old independent artist who is constantly innovating.
This artist cares about individuality and creativity.
Sep 24, 20213 min read
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Strategic Branding For The Excavation Contractor | How To Get Clients For Excavation Work
It's for the middle-aged couple (early to mid 50s) who own their home on an acre property just outside the suburbs.
Sep 23, 20213 min read
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"I'm Accounting On It!" - How Strategic Branding Works For An Accounting Firm
It's for the local business owner with 3 to 10 employees.
This entrepreneur, like me, cares about genuinely serving people
Sep 22, 20213 min read
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The End Goal Or The Art
The Process: when you focus solely on the end result, and follow the path to getting there.
The Art: when you want to make a change, and the
Sep 22, 20212 min read
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How Branding Helps Consumers
Branding is way more than colours, fonts, and web pages. Branding is done by entrepreneurs as well as artists and designers.
Sep 19, 20212 min read
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